Kaiser Permanente

TikTok #OwnTheCurve Challenge

In the midst of the pandemic in April of 2020, Kaiser Permanente asked Campbell Ewald to create a PSA aimed at Gen Z to help stop the spread. #ownthecurve got over 8 billion views by utilizing key influencers to get the message out.
My Role: Associate Producer
Executive Producer: John Haggerty
Post-Production: Union Editorial
Executive Creative Director: Jason Tisser
Agency: Campbell Ewald LA

Previous

iPhone 12 - Localization
Next

#OwnTheCurve Animated Videos